Staffing firm market research is a practice that every successful organization must utilize. This practice helps you understand your target market on a deeper level so that you are able to adjust your products/services/approach to help them. What do they need? What are they struggling with? While these may seem like basic questions, understanding their answers is essential to not only help you define and adjust your strategy, but also maintain and/or grow your competitive advantage. So, what mistakes might you be making when it comes to market research? This blog dives into four mistakes you’re probably making and how to adjust course.

staffing firm market research

Looking too Broad
The first thing you should do before conducting staffing firm market research is identify who it is you’re trying to attract. When you’re scrolling aimlessly through the internet or sending out surveys to mass amounts of people before knowing who exactly you want to be targeting, you’re wasting vast amounts of both time and effort. Get specific, and quickly! Not only does this make your approach more clear, but you’re able to tailor your questions and searches more specifically, therefore gathering better quality data.

Contrary to popular belief, it doesn’t cost an arm and a leg to gather quality staffing firm market research. While there are market research firms that are able to help you, it is not always necessary. Organic market research is conducted via social media platforms, for example, which is of no cost to you. This entails tuning into your target market’s conversations online, what hashtags are trending, what they’re engaging with, and what they’re purchasing. The internet is your oyster – use it to your advantage!

Relying on One Data Set
Just because you sent out one survey, sifted through one popular hashtag on Twitter, or read one article on your target audience doesn’t mean your staffing firm market research efforts are over! Market research is a continuous process and the more different kinds of research you conduct, the better your data sample is. This includes both primary and secondary resources, so get creative!

Not Implementing Your Results
The worst thing to do is spend money and/or time on market research and then not implement your results into your staffing firm’s strategy. This data is essential to growing your client base and making your current clients even happier. Take what you’ve learned and utilize your findings across your marketing and sales efforts for maximum impact. staffing firm website

Are you ready to quit these staffing firm market research mistakes? Need help getting started? Let us know and we’re glad to show you the way! For other sales tips, check out our other blogs or reach out to us and we’d love to chat!

About S.J.Hemley Marketing
S.J.Hemley Marketing is a marketing and sales consulting firm focused on driving tangible results for professional services firms. Brand matters, but not without ROI. With over 20 years of sales and marketing experience within staffing and recruiting, we have helped to drive successful branding, sales training, lead generation activities as well as defining marketing strategy for top organizations.