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April 2025

conducting market research

Conducting Effective Market Research for Staffing Firms: Key Steps and Tools

Market Research & Analysis /

Have you ever felt like your staffing firm is​ ​ reacting to market changes rather than anticipating them? If your recruiting and sales strategies are based on assumptions, you ​are​​ ​ leaving valuable opportunities on the table. This is where conducting market research comes in: a powerful tool that helps you better understand your clients, […]

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role of storytelling

The Role of Storytelling in Modern Branding for Staffing Firms: Engaging Clients & Candidates

Branding, Marketing Strategy /

In an industry often driven by metrics, job orders, and quick placements, staffing firms sometimes fall into the trap of sounding just like everyone else. The focus tends to be on numbers: how fast a position was filled, how many roles were closed, or the size of a candidate database. While those are important benchmarks,

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Brand Matters,
ROI Matters . . . more!

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