March 2020

StaffingREEL PODCAST: The Talent Shortage with Kip Wright

Welcome to StaffingREEL, the podcast for everything staffing. We look forward to sharing highly relevant content from across the staffing ecosystem. Let’s welcome our first guest, Kip Wright, CEO of Genuent and Talent Path, a division of Genuent. Kip speaks to us about the talent shortage, recognizing that our current situation will evolve and we

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Refreshing Your Staffing Content Marketing Strategy

In previous articles, we have talked about different approaches to content marketing, but I wanted to take a slightly different direction today. From company to company, we have seen a staleness in their content marketing. Today, let’s discuss how to keep your content marketing fresh and delivering results. Your content marketing strategy is directly tied

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staffing firm demand generation

Staffing Firm Demand Generation

It’s time to talk about demand generation. How many of you are currently trying to get new clients, expand in your existing clients, and/or attract new candidates? Staffing firm demand generation is all about creating campaigns that draw demand from your clients, prospects, and candidates. Whether you are trying to attract new clients, expand, or

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