Looking to build up your talent pool?Lead Generation Trying to secure new clients? What you need is a staffing firm lead generation campaign and in order for it to be successful, you need to find a good hook. What is going to draw the attention of your target audience? Recruiting is all about people, so […]
Need a Hook? Check Out these Lead Generation Ideas Read More »
Did you know that Friday, March 1, 2019, is Employee Recognition Day? What does your staffing firm do to recognize your team members? Great employees go above and beyond their identified job duties to represent and support your staffing firm. If you want these dedicated people to remain on your team, you must develop an
Designing a Recognition Program for Your Staffing Firm Read More »
Who wants to talk to a robot? Well, surprisingly more and more staffing firms are recognizing that candidates and even some clients are happy doing it. In a recent survey from CareerBuilder, half of all applicants give up on a company when they have not received feedback within two weeks. Recruiting chatbots are creating instantaneous
This is a must read for every staffing firm. For those of you that are not aware, Indeed is no longer screen scraping jobs from staffing firm websites. In other words, no Indeed staffing jobs. What? Is that why you are seeing decreased applicant flow? Probably. Last October, Indeed announced the plan to eliminate staffing
Why Are Your Staffing Firm Jobs Not Appearing on Google And What’s the Deal With Indeed? Read More »
We’ve discussed finding your target audience, defining what your business is and what your clients want, where you want to do business, and why anyone should do business with you. Once all of those elements have been defined and put in place, then it is time to think of the most important part of your
“How” to Roll Out Your Marketing Strategy Read More »
“Why” is one of the shortest questions we are all asked, matter of fact there are very few questions that use less words yet require such exhaustive thought. The “Why” of a marketing strategy is one of the most important questions when it comes to building a plan for success. In building your marketing strategy,
The “Why” of Marketing Strategy Read More »
We have talked about the “who” (our target audience), we have talked about the “what” (products and services our prospects will buy from us) and now we can go into the “where” – target markets. Understanding the “where” of staffing firm marketing strategy allows you to penetrate new verticals. Understanding “where” allows you to determine
The “Where” of Finding Your Target Audience: Marketing Strategy Read More »
Your marketing strategy is built by understanding the who, what, when, where, why and how. A successful strategy needs to be well thought out, communicated with the entire team, and built for accountability. We have already talked about the “who” in your marketing strategy (target audience) and now it is time to talk about the
The “What” of Marketing Strategy Read More »
Building a successful marketing strategy revolves around who, what, when, where, why and how. When you identify these elements, document them, share them with the team and hold everyone accountable to sticking to them, then you will have a successful marketing strategy that delivers the ability to generate return on investment. The best place to
Marketing Strategy begins with the “Who”: Define Your Target Profile Read More »
