2019

Oh Where, Oh Where Did My Audience Go?

Let’s start with social media. Do you have a LinkedIn account? What about Facebook, Twitter, and Instagram? If you said yes to any of these, we’re off to a good start. However, it doesn’t just end there. Who’s following you? Who’s liking all of your posts? Do you ever find yourself saying, “Oh where, oh […]

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What’s the difference? Sales differentiation.

Do you describe your business as…A leading technology staffing firm or a national provider of scientific …? Do you tell prospects that you provide superior customer service or that you have systems that drive effectiveness? What is different about your differentiation? Sales differentiation made easy. Identify Your Key Attributes When you walk around your sales

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The Marco, Polo of SEO

Marco! Polo! Marco! Polo! Hopefully you know the game of Marco, Polo. We’ve all grown up with various versions of the game, but essentially, someone with their eyes closed is searching for other players by yelling “Marco” and listening for the others to respond “Polo” in hopes of finding them. Marco, Polo is a great

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Recruitment Advertising Tips for your Staffing Firm

Alright, I’m going to get on my soap box right now. For the last 20 years, we have been teaching and preaching to the sales and recruiting teams of staffing firms the importance of the job description. I’m sure as leaders of your organization, you’ve had plenty of conversations about the quality of the job

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What Goes into Building your New Staffing Firm Website

Whenever someone is approaching a new website for their staffing firm, there are a number of factors that go into it. This includes what content you want, special practice areas that go into your business, your corporate culture that you want reflected, as well as the overall tone you want set. Beyond that are the

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A Look into your Staffing Firm Marketing Strategy for 2020

With 2020 in the immediate future, marketing strategy has become increasingly important. Many staffing firms have not spent enough time digging into their marketing strategy, and the forecast for 2020 is more problematic than recent years. As we look into 2020, we see an uncertain economy that brings complexity to our various staffing firms. The

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A Culture of Winning – Why ongoing sales training is imperative

Successful organizations have found that the difference between significant success, minimal success, and no success directly ties to training. The few organizations that invest in training are the ones that have incredible success. The need to train is there to ensure that everyone knows what is expected of them, that they know how to do

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S.J.HEMLEY MARKETING TO PRESENT PANEL DISCUSSION AT 2019 TECHSERVE ALLIANCE CONFERENCE

BOSTON, MA – October 15, 2019 – S.J.Hemley Marketing, a leading marketing consulting firm focused on the staffing industry, announced today that they will be presenting a panel discussion at the 2019 TechServe Alliance Conference in Huntington Beach, CA. The panel will be held on November 7th, 2019 at 1:30pm – 2:45pm Pacific. This panel

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