May 2018

The Tradeshow is Over – Let the Follow Up Begin

Tips for Successful Staffing Firm Tradeshow Follow Up Campaign

You determined which staffing firm tradeshow to attend, you put on a great show, you tracked the people through your booth and now it’s time to follow up. This is where most leads wither and die. Creating an overall plan for your follow up has to be on your high list of priorities. Successful follow-up […]

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The Benefits of Creating an Online Social Media Plan

Staffing Firm Social Media Metrics – Vanity vs Value

So, you finally started posting for your staffing firm social media accounts, or have been doing it for some time. What metrics are you watching? Which metrics do you care about? What actions are you taking because of the metrics? Social media is very similar to public relations in that you are placing information in

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SEO and Your Staffing Firm Website

SEO Tips to Optimize Staffing Firm Marketing Content

It’s hard to believe that six years have gone by since we began a marketing firm focused on staffing firms. Over the last six years, we have worked with amazing staffing firms, solving problems from marketing strategy, to website development, to direct mail, to content creation, to lead generation, to events, to search engine optimization

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Email Campaign Analytics

How to Drive a Successful Staffing Firm Email Marketing Campaign

To begin, the first thing you must ask yourself is what does success look like? Are you driving new candidates? Are you trying to acquire new business? Success is determined by setting goals and having the outcome meter exceed those goals. Let’s talk about the factors that drive success for each. Targeting the Right Audience

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