2018

Staffing Firm Marketing Strategies to Fuel Your Growth

Reflection. Excitement. Anticipation. The end of the year and the beginning of the year carry many emotions and feelings. As you end the year, we wanted to share various strategies to kick off 2019 strong. The firms we speak with are reviewing the budgets and plans, looking to their internal growth plans, and determining the

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How To Create A Unique Selling Proposition

Fundamental questions to ask yourself when building a successful marketing strategy are, “What does your business provide that makes you unique and stand out from your competitors and why do you do what you do?” Create a clear and specific summary that answers these questions then take that summary and make it into one streamlined

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Social Media

Using Social Media for Staffing Firm Research

Connect. Like. Follow. Share. The things we all do with social media. Most staffing firms think of social media like LinkedIn, Twitter, Facebook and Instagram as ways to share content, attract clients and consultants as well as generally network, but it is so much more. Most sales people that have been around for any longer

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Creating A Unique Staffing Firm Sales Proposition

We have all heard the concept of a unique staffing firm sales proposition (USP). But, how many of us have actually created our unique selling proposition for our staffing firms? The number one concept to remember when working on your USP is the keyword “Unique”. We all focus in on words that are not quantifiable.

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Why User-Friendly Websites Are So Important

When we talk about user-friendly websites, most people go to the concept of attractive or pretty looking websites. While that is a good place to begin, it is not really what we are referring too with user friendly staffing firm websites.  We’re referring to usability, user experience, and user interface.  Today, we’re going to talk

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Staffing Firm Brand Reputation Management Strategies

How many of you have recently looked at Glassdoor.com or Yelp or any of the reputation sites and discovered reviews about you and your organization that surprised you? One of the key areas that many staffing firms don’t pay enough attention to is staffing firm brand reputation management. You may think you have thick skin

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Is My Firm Different? Can I Tell People How It Is Different?

We have all seen the differentiators that are not exciting. How you determine your differentiation is one of the toughest things you will do. It is determined by who you want your firm to be and simply put, profitable is not a good differentiator. This is where your process can stand out. This is where

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Using Your Staffing Firm Analytics for Smarter Content Decisions

In our sales and recruiting process, we are all trying to get better every single day. We want our sales teams focused on winnable business. We want our recruiting teams talking to the best candidates. But, how often are we looking at our website analytics to determine how to get better there? Well, the fact

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