2018

How To Create A Unique Selling Proposition

Fundamental questions to ask yourself when building a successful marketing strategy are, “What does your business provide that makes you unique and stand out from your competitors and why do you do what you do?” Create a clear and specific summary that answers these questions then take that summary and make it into one streamlined

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Creating A Unique Staffing Firm Sales Proposition

We have all heard the concept of a unique staffing firm sales proposition (USP). But, how many of us have actually created our unique selling proposition for our staffing firms? The number one concept to remember when working on your USP is the keyword “Unique”. We all focus in on words that are not quantifiable.

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Using Your Staffing Firm Analytics for Smarter Content Decisions

In our sales and recruiting process, we are all trying to get better every single day. We want our sales teams focused on winnable business. We want our recruiting teams talking to the best candidates. But, how often are we looking at our website analytics to determine how to get better there? Well, the fact

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