Just think about it! Twenty five percent of the country’s population accounts for adults born between the early 1980s and the early 2000s. These are the Millennials, also known as Generation Y. They are the new workforce, and your staffing firm needs to reach out to them if you don’t want to miss out on […]
How to Make Your Staffing Firm Brand Appealing to Millennials Read More »
Want to know a great return on investment (ROI) formula for your staffing firm? It’s content marketing. Producing and sharing informative content is an effective way to engage your target audience and drive them to your website. When your company becomes the source of qualitative industry related material, you intrigue people to turn to you
Creating an ROI Content Marketing Strategy Formula Read More »
Brand + Social Media = Success! This is a formula you can’t afford to ignore. Your social media accounts are a great tool to use for the promotion of your brand. They give you the opportunity to draw the attention of candidates and clients in different ways and win more business that is essential to
Brand + Social Media = Success Read More »
The lights are off! Your team gave their best at your tradeshow booth and now is the time to get the most out of your tradeshow attendance. Tradeshows provide the unique opportunity to meet and interact in person with people who are interested in the services you offer. They are the best place to initiate
The Tradeshow is Over – Let the Follow-Up Begin Read More »
More leads in; more business out. It’s that simple. No staffing firm, including yours, can survive without generating and nurturing leads. Focusing your efforts and taking initiatives to increase the number of clients and candidates who want to do business with you must be your ultimate goal and lead generation campaigns are the best means
What You Need to Know about Lead Generation Read More »
It is the first thing that –hopefully– comes up when someone is looking for your services online. Your staffing firm website is the flagship of your online presence and must be the lead generator of new business by attracting new visitors and driving engagement. But to do so, it needs to perform the way it
Optimizing the Performance of Your Website Read More »
Great! Contrary to competition, you have a company blog to share the valuable industry content that you produce and also use it to improve your search engine optimization (SEO) ranking. Creating an editorial calendar with blog topics that identify with your target audience is definitely the way to start, but what is equally important is
Boosting Your Blog with Your Social Media Read More »
What does your brand say about your company? How does it separate you from other staffing firms? Does it communicate your key message to your target audience? What do people think when they hear of your staffing firm? How do you make sure it is always positive? Too many questions to answer; we know. The
What Does Your Brand Say? Read More »
Yes, you do! Don’t even bother asking yourself again whether you need market research or not. From the services you offer to the audience you target to the marketing initiatives you launch to your business decisions, your choices need to be as educated as possible. Is your key message speaking to your target audience? Should
The Steps to Follow During Staffing Market Research Read More »
Don’t make the same mistake! Most organizations out there will claim that they have the perfect marketing plan in place to outperform competition and conquer the market. The truth is that they only think they do. Creating a booklet called marketing plan doesn’t mean that the world is yours. A solid marketing strategy needs to
Core Principles of a Successful Staffing Firm Marketing Strategy Read More »
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