When was the last time your tradeshow booth was updated? Have you been setting up the same outdated booth year after year and wondering why your lead generation numbers are declining? The simple fact of the matter is that attendees are not drawn to an uninspiring space, so it’s important to make sure that your […]
Is It Time to Update Your Tradeshow Booth? Read More »
The impact of social media in today’s world is undeniable, so it is important that you carefully lay out your social media goals and craft a solid social media marketing strategy. A positive social media campaign has the potential to make a business and create brand ambassadors for life. Conversely, a social media campaign that
Increasing Engagement through Social Media Outreach Read More »
Have you taken the time to evaluate your current staffing firm website? If you have had the same website for years, it’s time to make some changes. Sit down with your team and determine how you are going to attract new visitors by bringing your website up-to-date. How do candidates use your site? How do
Staffing Firm Website Resolutions Read More »
Look around you. What do you see? Do you see the potential to build a really great team of recruiters and sales managers, or is the perception that everyone is just waiting around to collect their next paycheck? There is greatness in every team; you just need to recognize it as it happens in order
Recognizing Greatness and Creating Brand Ambassadors Read More »
A great marketing strategy and quality service translates into a successful staffing firm. By supplying clients with qualified candidates, your team establishes your firm as an industry leader and builds brand loyalty. But, what are the efforts you used for prospect development or candidate acquisition? Which activities were positive and which did nothing? Start by
Creating a Successful Staffing Firm Marketing Strategy Read More »
In order to effectively engage with your staffing firm target audience, you must figure out new ways to hold their attention and attract new followers. Give your content marketing a multimedia boost by breathing new life into your website, blog articles and social media posts. People are much more likely to interact with a social
Give Your Content Marketing a Multimedia Boost Read More »
When designing any marketing initiative, it is essential to evaluate who exactly falls into your staffing firm target audience. For each email marketing campaign, you must set specific goals and decide whether your message is going to be relevant to the identified audience. Pay attention to wording choices, images selected and any appeals you are
Generating Leads through Email Marketing Campaigns Read More »
Branding efforts are an important aspect of every staffing firm marketing strategy. In order to recruit highly qualified candidates and attract new clients, you must have a strong brand with a reputation for delivering exceptional service. Within the staffing industry, the power of a personal reference cannot be underestimated. A vote of confidence from a
Top 5 Branding Issues for Staffing Firms Read More »
Are you confident that your staffing firm is targeting the most appropriate clients and candidates? How do you know whether your marketing efforts are focused on the right audience? Is your team in agreement with your identified staffing firm target audience? Management needs to assure that all team members are held accountable for delivering a
Is Your Staffing Firm Targeting the Right Audience? Read More »
In today’s mobile-friendly environment, your staffing firm’s online social media presence is just as important as your company’s website. In the staffing world, it is essential that your firm and your recruiters are well-represented on LinkedIn. Whether your specialty lies in IT staffing or clinical staffing, LinkedIn is a great business development tool to help
Using LinkedIn to Your Staffing Firm’s Advantage Read More »
300 Canal Street #8508
Lawrence, MA 01840
