A good brand is essential to remain competitive in the staffing industry. Candidates are not going to sign on with a firm that has a bad reputation and clients are not going to beat down your doors if they know that your track record with timely placements is questionable. Remember the most important staffing firm […]
Branding Guidelines for Your Staffing Firm Read More »
You have worked with your marketing team to come up with a website theme that incorporates your staffing firm logo and brand, but have you taken the time to really study the flow of your site? Do you know how your site performs in online searches? Have you conducted market research to find out what
Your Website Through the Eyes of a Prospective Candidate Read More »
Lead generation is all about getting people to notice your staffing firm. When prospective clients and candidates are searching for recruiting services, does your firm stand out above your competition? Although traditional marketing tactics like print ads and directory listings still offer some promise, today’s lead generation efforts need to be truly focused on your
Cost Effective Lead Generation Ideas Read More »
Search engine optimization is all about getting your website noticed by online visitors. Does a keyword search result in your company website appearing on the first page of results, or is your staffing firm site buried on the 11th page of results after all of your competitors’ websites? In order to guarantee future growth, search
SEO Tips You Can’t Afford to Ignore Read More »
Three years ago, we began S.J.Hemley Marketing with the mission of helping small- and mid-sized staffing firms drive results oriented marketing. We wanted to help clients compete head-to-head with larger organizations. We wanted to help them drive candidate and client acquisition. We wanted to help them create definable brands. What a heck of a great
3 And It’s Magical Read More »
Social media provides a direct link to qualified candidates and top clients, but is your staffing firm truly using this medium to your advantage? Are you making an effort to build relationships and establish your firm as a trusted resource? By building up your online network and cultivating those relationships, you are helping to stimulate
How to Keep Your Social Media Efforts on Target Read More »
When it comes to engaging your target audience, is your staffing firm’s website in the driver’s seat? Studies have shown that, when searching through company websites, as many as 96% of first-time visitors won’t return. If you only have one chance to attract new candidates and clients to your website, it is important to grab
Is Your Staffing Firm Website Driving Engagement? Read More »
Staffing firms do not have the luxury of sitting back and waiting for new clients and candidates to search them out, so the need to constantly re-evaluate lead generation techniques is a huge priority. When not incorporated into an overall marketing plan, cold calls from your sales team are ineffective and there is only so
Designing Your Next Lead Generation Campaign Read More »
Business is going well and you are getting new clients and candidates through your various marketing efforts, so why do you need to worry about building your brand? Although things might be looking up at the moment, it is important to realize that without a strong brand, those new clients and candidates are sure to
The Importance of a Strong Staffing Firm Brand Read More »
Establishing a strong staffing firm brand and gathering a loyal following is a great place to start, but a well thought-out marketing strategy is the key to growing a successful staffing firm. Without a comprehensive marketing strategy, any efforts to attract clients and candidates are bound to fail. In order to make the best use
Guidelines for Creating Your Staffing Firm Marketing Strategy Read More »
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