Without generating and nurturing leads, staffing firms would be forced to close their doors. Aside from the obvious networking events and trade show participation, lead generation requires staffing firms to learn as much as possible about their target market and actively work to attract the attention of their audience. Monitor your social media profiles and […]
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Why should your staffing firm be concerned with content marketing? Does trade show content really have the ability to generate leads and bring in new business? How can content factor into your trade show efforts? When making a decision to attend and exhibit at a trade show, it is essential that you pay close attention
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Multimedia is a great way to drive traffic to your website and attract the attention of prospective clients and candidates. Coming up with creative ways to showcase relevant information is sometimes a challenge, so it is important to explore all possible mediums. When looking to build your brand, consider the following points and be sure
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It’s just impossible to overstate this one major cornerstone of marketing: listen to your target audience. The best ad campaign in the world is not going to result in new business for your staffing firm if the message does not hit home with your prospective clients and candidates. Every aspect of your marketing campaign, from
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