When designing any marketing initiative, it is essential to evaluate who exactly falls into your staffing firm target audience. For each email marketing campaign, you must set specific goals and decide whether your message is going to be relevant to the identified audience. Pay attention to wording choices, images selected and any appeals you are […]
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Branding efforts are an important aspect of every staffing firm marketing strategy. In order to recruit highly qualified candidates and attract new clients, you must have a strong brand with a reputation for delivering exceptional service. Within the staffing industry, the power of a personal reference cannot be underestimated. A vote of confidence from a
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Are you confident that your staffing firm is targeting the most appropriate clients and candidates? How do you know whether your marketing efforts are focused on the right audience? Is your team in agreement with your identified staffing firm target audience? Management needs to assure that all team members are held accountable for delivering a
Is Your Staffing Firm Targeting the Right Audience? Read More »
In today’s mobile-friendly environment, your staffing firm’s online social media presence is just as important as your company’s website. In the staffing world, it is essential that your firm and your recruiters are well-represented on LinkedIn. Whether your specialty lies in IT staffing or clinical staffing, LinkedIn is a great business development tool to help
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