Your staffing firm’s brand is more than just a unique logo created by a graphic designer or your tagline at the top of your company stationery. Your brand is an integral part of who you are and what you represent. Have clients had a good experience with the candidates you have placed with them in […]
Why Ethics Must Be an Integral Part of Your Staffing Firm’s Branding Efforts Read More »
Marketing your staffing firm is not a task to be taken lightly. Marketing budgets are usually set at the beginning of the year, but before embarking on a campaign it is important to plan out a comprehensive marketing strategy. As we have detailed in earlier blogs, the first step is to determine your target audience,
The When of Marketing Strategy Read More »
Attending trade shows and career fairs are major parts of the marketing strategy for many staffing firms. Unfortunately, trade shows and career fairs also demand a substantial portion of the marketing budget. Attendance fees, travel expenses for your team, and shipping fees for your booth all add up quickly, so in order to ensure you
Essential Components of Trade Show Booth Design Read More »
The world of social media is both overwhelming and awe-inspiring. Social media is a way to get noticed if you are not the biggest fish in the sea, or to go down in flames if you have the misfortune of posting a not-so-popular message for all to see. The key to social media is learning
Is Your Staffing Firm Using Social Media to Drive Engagement? Read More »
As detailed in our last blog article, How to Use Mobile Marketing for Lead Generation, an increased number of users are accessing sites via mobile devices. Is your staffing firm’s website formatted to adapt to mobile users, or are you dragging your feet because of the extra work involved? Responsive design is an approach to
Is Your Staffing Firm’s Website Responsive to Mobile Devices? Read More »
In order to remain viable and plan for future growth, lead generation is essential for every staffing firm. The goal of marketing executives is to locate qualified leads that are then converted into new clients and candidates by the sales team. Successful marketing campaigns offer gated content on your firm’s website in exchange for identifying
How to Use Mobile Marketing for Lead Generation Read More »
A strong brand means brisk business for any company; however, in the staffing world a strong brand is essential. In order to attract the top talent, staffing firms need to convey the message that they value a consistent workplace culture and represent clients who value their employees. Brands have the ability to stimulate the growth
Why a Strong Company Brand is Essential for Your Staffing Firm Read More »
With the increased emphasis on technology and our reliance on the Internet, it is extremely important to evaluate your staffing firm’s marketing strategy plan. Does your current plan include a social media component or a mobile recruiting app? Are you spreading brand awareness and building your SEO by posting a weekly blog? In order to
Important Marketing Strategy Trends for Staffing Firms Read More »
The goal of marketing research is to collect information on your target audience and provide data to assist you with difficult business decisions. Is the time right to expand into a new market or open a second office location? Are there enough potential candidates in this new field for us to carve out a niche
How to Get the Most Out of Your Marketing Research Budget Read More »
The key to building your staffing firm is to generate qualified prospects and convert those leads into clients and job candidates. Social media gives you the ability to directly connect with users all over the world; however, before jumping into the social media arena, you must be sure to develop a sound social media strategy
Things to Keep in Mind When Developing a Social Media Strategy for Your Staffing Firm Read More »
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