It goes without saying that staffing firm lead generation is an essential part of remaining viable in today’s staffing industry; however, what happens to those leads once they enter the leads pipeline? Staffing firm lead generation must be carried out in an organized way in order to properly nurture the leads and convert them into […]
Does Your Staffing Firm Have an Effective Lead Management Protocol? Read More »
The goal of every staffing firm is to recruit highly qualified candidates and attract clients with open requirements in order to create a great match. Along the way, it is important to build your brand in order to establish a solid reputation within the staffing industry and impel satisfied clients and candidates to recommend your
Brand Sourcing Through Social Media Read More »
Content marketing is the new buzz word in the business world, but how do you know if you are doing it correctly? Are you able to tell whether your staffing firm content marketing efforts are generating ROI? Content marketing involves creating and sharing information such as blog articles, infographics, videos, and transmedia storytelling materials in
Is Your Content Marketing Generating ROI? Read More »
Digital information and analytics programs allow staffing firms to use big data and statistics to gain insight into future trends and learn from past practices. Analytics enable staffing firms to measure ROI, track the effectiveness of marketing campaigns, and make important business decisions. Integrating your Applicant Tracking System (ATS) and Customer Relationship Management (CRM) systems
The Importance of Staffing Analytics Read More »
In order to attract new clients and candidates to your staffing firm, it is important to include the valuable tool of social media in your marketing plan. Many businesses create pages on Facebook, but most do not take that important next step and discover ways to actively engage with their target audience. In order to
Ways to Increase Staffing Firm Facebook Engagement Read More »
Your staffing firm has decided to make the investment and attend a trade show, but is there a way to realize a return on your investment (ROI)? Trade shows are perhaps the most costly form of marketing, but if handled correctly, lead generation is going to offset those costs and result in new business for
Generate High-Quality Leads from your Next Staffing Firm Trade Show Read More »
Lead generation is an essential part of every staffing firm’s marketing. How does your firm secure new leads? Email marketing campaigns, print advertising, trade shows, social media campaigns and referral campaigns are all great ways to generate new sources of candidates for your staffing firm, but which type of approach is the best for marketing
When Was Your Last Staffing Firm Referral Campaign? Read More »
Social media is a great way to start a conversation with your target audience and increase engagement with your brand. Social media is also an effective vehicle for spreading a message and generating interest in a particular cause. The success of the ALS-focused Ice Bucket Challenge campaign is a great example of modern day social
What Makes the Ice Bucket Challenge So Successful? A Lesson in Modern Day Social Media Read More »
Simply put, your company brand is the way your firm is viewed by potential applicants, current candidates, clients, current employees and future employees. Social media is a valuable tool that has the power to build brand loyalty and your reputation within your industry niche. Social media platforms are a great way to attract visitors to
Ways to Build Your Staffing Firm’s Brand Through Social Media Read More »
In order to build your business and your brand, it is essential that you maximize the return on investment (ROI) of your staffing firm website. Is your website generating qualified leads for your recruiting team? Are your sales managers converting leads into clients? If your staffing firm’s website is not bringing in business then your
Are You Really Getting the Most Out of Your Staffing Firm Website? Read More »
300 Canal Street #8508
Lawrence, MA 01840
