September 2014

improve your staffing firm website ROI

Is Your Content Marketing Generating ROI?

Content marketing is the new buzz word in the business world, but how do you know if you are doing it correctly? Are you able to tell whether your staffing firm content marketing efforts are generating ROI? Content marketing involves creating and sharing information such as blog articles, infographics, videos, and transmedia storytelling materials in […]

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WebAnalytics

The Importance of Staffing Analytics

Digital information and analytics programs allow staffing firms to use big data and statistics to gain insight into future trends and learn from past practices. Analytics enable staffing firms to measure ROI, track the effectiveness of marketing campaigns, and make important business decisions. Integrating your Applicant Tracking System (ATS) and Customer Relationship Management (CRM) systems

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When Was Your Last Staffing Firm Referral Campaign?

Lead generation is an essential part of every staffing firm’s marketing. How does your firm secure new leads? Email marketing campaigns, print advertising, trade shows, social media campaigns and referral campaigns are all great ways to generate new sources of candidates for your staffing firm, but which type of approach is the best for marketing

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