April 2014

Mobile Devices

Is Your Staffing Firm’s Website Responsive to Mobile Devices?

As detailed in our last blog article, How to Use Mobile Marketing for Lead Generation, an increased number of users are accessing sites via mobile devices. Is your staffing firm’s website formatted to adapt to mobile users, or are you dragging your feet because of the extra work involved? Responsive design is an approach to […]

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mobilemarketing

How to Use Mobile Marketing for Lead Generation

In order to remain viable and plan for future growth, lead generation is essential for every staffing firm. The goal of marketing executives is to locate qualified leads that are then converted into new clients and candidates by the sales team. Successful marketing campaigns offer gated content on your firm’s website in exchange for identifying

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Brand

Why a Strong Company Brand is Essential for Your Staffing Firm

A strong brand means brisk business for any company; however, in the staffing world a strong brand is essential. In order to attract the top talent, staffing firms need to convey the message that they value a consistent workplace culture and represent clients who value their employees. Brands have the ability to stimulate the growth

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MarketingStrategy

Important Marketing Strategy Trends for Staffing Firms

With the increased emphasis on technology and our reliance on the Internet, it is extremely important to evaluate your staffing firm’s marketing strategy plan. Does your current plan include a social media component or a mobile recruiting app? Are you spreading brand awareness and building your SEO by posting a weekly blog? In order to

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