Video is a great way to build connections with your target audience. Video marketing allows you to share much more than printed materials and to communicate your branding message. Next to a face to face meeting, a well done marketing video is the best way to communicate your staffing firm’s personality and create a unique […]
5 Ways to Incorporate Video into Your Staffing Firm’s Marketing Efforts Read More »
Marketing your staffing firm requires research and an understanding of your audience. You need to put in the effort to establish goals, identify a target audience and create effective lead generation campaigns. A successful marketing strategy ties in many different efforts, but ensures they are all linked as part of a cohesive plan. Check out
5 Elements of a Successful Staffing Firm Marketing Strategy Read More »
When designing your staffing firm’s brand, you must determine how you want your company to be portrayed to potential clients and candidates. The purpose of building a great brand is to generate revenue for your staffing firm and encourage repeat business over time. Your goal is always to balance your brand building efforts with ROI.
Brand vs. Branding Message – Is there a Difference? Read More »
Designing a branding message includes creating a slogan and message to identify your staffing firm and using that brand to distinguish your firm from your competitors. A great branding message conveys a certain feeling and allows your target audience to relate to your message. It is imperative that your brand has meaning behind it; brands
5 Branding Message Mistakes Your Staffing Firm Must Avoid Read More »
300 Canal Street #8508
Lawrence, MA 01840
