January 2014

5 Tips to Help Identify Your Staffing Firm’s Target Audience

Marketing is all about promoting your staffing firm and letting potential clients and candidates know what sets you apart from your competitors. Marketing efforts take many different forms and of course require marketing budgets of various sizes. Whether your staffing firm has an unlimited marketing budget (unlikely) or whether you are working within the confines […]

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Criteria for a Successful Staffing Firm Lead Generation Campaign

Lead Generation / admin

In order to stay competitive in today’s business world, staffing firms must constantly evaluate and refine their approaches to lead generation. Creating a buzz about your staffing service is an essential part of developing a sales pipeline. Budget is definitely something to consider; however, a small budget does not rule out the possibility of a

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5 Ways to Generate Trade Show Leads

Lead Generation / admin

Trade shows are a costly form of marketing for your staffing firm; however, face-to-face marketing allows you the opportunity to develop important relationships with potential clients and qualified candidates while building confidence in your brand. In order to make the most of your conference budget, identify the trade shows frequented by your target audience and

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