2013

Are you using web analytics to enhance your marketing? 5 Reasons why you should

Web analytics allow you the ability to drive results through understanding what is happening in your various marketing activities. Being educated on web analytics is essential to better understanding how your marketing efforts are improving and which areas you need to work on. The thought of using web analytics tends to be overwhelming; however, there […]

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With a Limited Marketing Budget, How can I Generate Leads?

With a rough economy, most businesses cannot allocate big budgets to their marketing team. However, the expectations haven’t changed for the marketing department to generate leads and build ROI for the company. So, how do you generate hot leads with a limited budget? Lead generation does not have to take up a large budget and

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5 Ways to Generate Leads through your Blog

Many businesses have created a company blog to enhance their social media efforts as well as search engine optimization results; however, not many businesses know how much a blog can improve your lead generation efforts. Through each blog post, businesses can generate qualified leads that will in turn increase ROI. Here are five ways to

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Your Business Doesn’t Have a Blog? 5 Reasons Why Maybe You Should

According to Hubspot, from 2009 to 2011, the percentage of businesses with blogs grew from 48% to 65%. 85% of businesses rated their blogs to be important, useful or critical. A staggering 27% said their blogs are critical to their business (because of the reasons below). If all these numbers aren’t enough to convince you

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5 Ways to Develop a Business-to-Business Facebook Strategy That Works

When creating any social media profile for your business, you don’t want to just be posting content and hoping your target audience sees it, but rather building a social media strategy that will yield results from your social media efforts. From LinkedIn to Facebook, you need to create a social media strategy tailored for that

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Building Your Brand Through a Winning Social Media Strategy

Today branding goes beyond just your company’s logo or the products or services your business has to offer; branding is also through content and transparency. By this point we have all heard about Facebook, Twitter, LinkedIn and other social media platforms and we all know our companies need to be on them. You have created

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