Competition is an integral part of doing business. How successful you become at competing depends on how you position your staffing firm in relation to your competitors. Standing out among your competition requires being able to communicate your points of difference clearly and effectively to your target audience; it means continuously making improvements to sustain
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Social media sites from LinkedIn to Twitter, are great tools to help staffing firms better connect with their target audience, increase their search engine and return on investment results. However, there are ways of using social media that hinder your business. It’s important to be careful and conscious about the decisions you make around social
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How often do you evaluate your staffing firm’s marketing strategy? Businesses are always evolving along with various marketing tools and your clients. Therefore, it’s vitally important that your company is taking a shallow dive every 6 months to evaluate your staffing firm’s marketing strategy and a deep dive every 2 years. Revisit Marketing Goals One
Social media marketing not only drives a high return on investment for your business, but recent studies confirm that consumers spend 22% of their time online on social media channels. Blogging should be a crucial part of every staffing firm’s social media strategy. Blogs have a large influence on a brand’s awareness among your specific
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Creating a website with the essential elements is crucial to receiving the return on investment your business deserves. Without an effective website you are less likely to attain leads and generate new business. The first thing many candidates do when they hear about a staffing firm is take a look at their website. If a
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Too often, staffing firms admit to not having a written marketing plan. The reality is, without a sound marketing plan you don’t have a solid business direction that brings in the return on investment that you could have. A marketing plan includes everything from understanding your target audience and your niche in the market place,
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Are you leveraging your company’s LinkedIn page the best you can? A recent study has shown that over 50% of LinkedIn users become hot leads for businesses they engaged with on LinkedIn. Attracting LinkedIn followers is a challenge, but this doesn’t mean that there aren’t ways to boost the number of followers your company has.
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Where is your company going and how is it getting there? Many businesses struggle to clearly identify their strengths and weaknesses and struggle to define who they are as a company. Through thoroughly defining your company, you are then able to develop a sound marketing strategy. A marketing strategy is a long-term plan to achieve
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If you build a company Facebook page “likes” are going to come, right? Wrong. It takes more than just creating a Facebook company page and posting content once a week; rather you need to be consistently proactive and think of creative ways to generate more “likes”. Through trying various creative ideas and keeping track of
Do you really know your target audience and what motivates them to reach out for your services? Your business’ growth is directly related to your audience which makes it crucial for every business to connect with its audience and understand what they want, think and feel. Far too often, businesses end up focusing on quantity
