July 2013

Breaking Through the Noise to Attract the Right Target Audience

With all of the noise in today’s market place, how do you break through and attract the right target audience? In order for any business to reach their marketing goals, it is important that you know your target audience inside and out. Conducting market research and analysis is essential to understanding and then attracting the

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Drive Record-Breaking Traffic to Your Website

What makes potential clients and candidates click on your website as opposed to a competitor’s website? Every business owner wants their target audience to know the services their business provides and read the quality content they produce on their website. Every business owner knows that driving traffic to their website is key to increasing their

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Rebranding Your Company: What’s in a name?

What do you want your company name to communicate? What name accurately articulates your company’s mission and goals? Your company name needs to reinforce the key elements of your business. Your company name needs to be strong, but easy for clients to remember. Renaming your company is difficult because at one point someone thought long

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